Describes the development of a global strategy and the organization of two major competitors in the consumer electronics industry. For four decades, the two companies to adapt their strategic intent and organizational capabilities to match and counter the competitive advantage of the other. The case shows how each faces restructuring as a competitive advantage is destroyed. "Hide
by Christopher A. Bartlett Source: HBS Premier Case Collection 20 pages. Publication Date: December 11, 2009. Prod. #: 910410-PDF-ENG
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