Global Customer Management Programs: How To Make Them Really Work Harvard Case Solution & Analysis

Determining the best company design for formalizing and resolving global clients that design into a global customer management program is a vital obstacle for any company with global goals. The secret to success is embedding the program securely within the company's business method. Just leveraging local or domestic account management into such a program will not provide the preferred outcomes.

This short article provides a structure for effectively presenting a global customer management program, explaining vital difficulties business deal with at each phase of the procedure. It likewise recognizes crucial concepts and certain techniques to assist companies shift to ending up being genuinely customer-centric on a global basis.

PUBLICATION DATE: February 01, 2010 PRODUCT #: CMR446-PDF-ENG

This is just an excerpt. This case is aboutĀ GLOBAL BUSINESS

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