Patagonia makes high quality environmentally friendly garments that control considerable price premiums. Its environmental assignment moves it to share its practices with other companies and reduce the impact of its own creation, but also not to donate to environmental causes. Patagonia is targeting a 10% rate of annual increase in revenue and keeps a larger gross profit margin than its opponents while pursuing its powerful environmental position.
Patagonia Case Study Solution
In springtime 2010, Patagonia was in the process of executing a new, extreme environmental initiative called "Product Lifecycle Initiative" (PLI). This initiative represented a holistic obligation reduce landfill waste and to lengthen the lifecycle of each product. The initiative consisted of a mutual contract between the company and its customers to "reduce, repair, reuse, and recycle" the apparel they used up.
PUBLICATION DATE: August 11, 2010 PRODUCT #: 711020-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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