Presents the background and some of the details of a possible opportunity to acquire - the manufacturer of ballpoint pens paint for hobbies and crafts. By students peel layers of initially unattractive to find potential sources of value. Rewritten version of the previous case. "Hide
by Michael J. Roberts Source: Harvard Business School 7 pages. Publication Date: March 11, 1998. Prod. #: 898156-PDF-ENG
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