Orient Overseas Container Line (OOCL): Sailing Through Choppy Waters Harvard Case Solution & Analysis

OOCL is among the planet 's largest integrated international container transportation, logistics and terminal businesses, having a network covering North America, Europe, Asia and Australasia. The business is well respected in the business having an image for supplying customer-focused solutions, a quality-through-superiority strategy and constant innovation. It has been recorded on the Hong Kong Stock Exchange since 1973. In a volatile industry, it needs to compete and form coalitions. It has a history of investing widely with variable results.
Orient Overseas Container Line (OOCL) Sailing Through Choppy Waters Case Study Solution

PUBLICATION DATE: July 09, 2014 PRODUCT #: HK1045-PDF-ENG

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