Open English, a Miami-based startup offering on-line English language learning services, had more than 30,000 active students across Latin America in 2012. In order to rapidly scale its service to the next degree the firm had just closed a $43 million funding round.
Open English Case Study Solution
Nicolette Moreno, Cofounder and Vice President of Product Development, felt that a large portion of the funding that was new was needed to rework the platform to empower the further increase of Open English. Eventhough one of the path was to shore up the LP’s ability incrementally to enable the firm to sustain its momentum with minimal disruption, Nicolette presumed it was only a matter of time before they needed to address a complete rewrite of the platform.
Although formidable to undertake, a rewrite would allow the company to grow surpassing the abilities of the current LP and place them for future success. Nicolette needed to give the board a total sense of what she saw - was truly the right time for a complete rewrite of the LP? What were the dangers? And should she approach the effort?
PUBLICATION DATE: January 24, 2014 PRODUCT #: 814020-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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