Ontario Place Revitalization Harvard Case Solution & Analysis

In 2012, the Ontario government announced that after 41 years of the famous tourist attraction in Toronto, Ontario Place will be closed. Immediate closure of the province and will save taxpayers an estimated $ 20 million a year and eliminate at least 48 full-time and 600 summer positions in the process. Ontario Place attendance plummeted from an average of three million visitors in the early 1980s to just over 327,000 in 2010. The Ontario government will maintain the park is closed until 2017 and spent five years after closing, to rebuild much of the site. She set up an advisory group to the task authorized assess how once again make Ontario Place popular and tourists. The Advisory Group is expected to submit a full report outlining the best ideas for enhancing Place Ontario the provincial government by the end of summer. "Hide
by Mary Heisz, Paul Bigus Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: September 6, 2012. Prod. #: W12190-PDF-ENG

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