Describes the problems associated with the definition of "markets" for the purposes of 1) the development of competitive strategy, 2) measurement of market share, and 3) evaluation of the degree of competition. The focus is on strategic planning -. Specifically, the delineation of the market served by the business unit and to identify potential segments in it "Hide
by Robert D. Buzzell 22 pages. Publication Date: 01 Oct 1978. Prod. #: 579083-PDF-ENG
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