NextCard Harvard Case Solution & Analysis

NextCard a credit card issuer to exploit growing e-commerce market in the USA. It was founded in 1996, saw a successful initial public offering in 1999, and became a subsidiary of Amazon.com, the largest online store. 2000 was a year of growth for NextCard, with the number of accounts more than three times, nearly three-quarters of a million. However, as of October 31, 2001, NextCard was placed under the "new regulatory constraints" that the above capital requirements than NextCard could meet. Goldman Sachs was trying to find a buyer for NextCard, but was not successful. July 10, 2002, NextCard accounts were closed. "Hide
by Andrew Watson, Ken Mark Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: August 12, 2004. Prod. #: 904M38-PDF-ENG

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