Address common mistakes in new product development and launch. Many times, customers and suppliers of the perception degree of product / market innovation are not the same. One can view innovation as a "breakthrough", but others may consider it only as a gradual improvement of the existing solutions. This discrepancy will inevitably lead to the commercialization of faculty. But even if the match is not perfect, this note argues that the failures and additional new products require a different new product development process to include a commercial success. "Hide
by V. Kasturi Rangan, Kevin Bartus 13 pages. Publication Date: June 1, 1994. Prod. #: 594127-PDF-ENG
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