Netflix: International Expansion Harvard Case Solution & Analysis

Netflix embraced an aggressive growth strategy to create itself as an international force in the video streaming business. To thus cement its leading position in the market, Netflix invested greatly in the creation of in house content. Into a total of 190 nations, to cope with slow increase in the domestic market, the company announced an aggressive expansion of its services in January 2016, thereby giving Netflix coverage over virtually the whole world.

Netflix faced the need to satisfy local preferences, competition with domestic adversaries, and regulatory compliance issues in its targeted markets. Was the enormous price of this kind of aggressive expansion strategy the right path for the firm?


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