Naxos: Changing the World of Classical Music Harvard Case Solution & Analysis

Founded in 1987, Naxos has become the largest classical music labels in the world. He achieved this high office innovation leader value. The company's chairman Klaus Heymann, were quick to take advantage of falling prices of CD manufacturing and fall of the Iron Curtain. Recording with artists and orchestras in Eastern Europe, and pay a one-time fee instead of musicians royalties, Naxos has developed a unique and effective business model. The company is also a pioneer in the web distribution of music. After exhibited the ability to make the right move at the right time, which should Naxos do to support their success in the next decade? This case was used in the second McKinsey / HSBC Business Case Competition. "Hide
by Markus Schuetz, Grace Lo Source: University of Hong Kong, 12 pages. Publication Date: September 1, 2009. Prod. #: HKU851-PDF-ENG

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