This article investigates the globalization strategies of Natura, which is Brazil's largest cosmetics company. Natura expanded by using a direct selling model. Directed by its three creators, the company was defined by high ethical and environmental standards and made identifying use of the diversity of Brazil. After going through and surviving the economic crisis in Argentina in the year 2001, Natura started to seek international marketplaces, however it faced many difficulties.
The company started businesses in Mexico and France in 2005, and the three creators are currently investigating opportunities in Moscow.
PUBLICATION DATE: August 15, 2006 PRODUCT #: 807S26-HCB-SPA
This is just an excerpt. This case is about GLOBAL BUSINESS
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