Adapting to the Sharing Economy Harvard Case Solution & Analysis

How purchase do consumers access and use services and their preferred products? While people traditionally have viewed possession as the most desirable manner, increasing numbers of consumers are paying to temporarily share or access products and services rather than purchase or possess them. This so called "sharing economy” is growing rapidly, although estimates for the current size of the nascent marketplace vary considerably. Airbnb Inc. is included by well-known cases of successful startups constructed on collaborative consumption systems In sharing systems growth has been especially fueled by the Internet with its rise of social networking systems, which facilitate links between peers eager to share their properties. Collaborative consumption's central conceit is simple: obtain value from untapped potential residing in goods that aren't completely manipulated by their owners.

The sharing market might represent a serious danger to established businesses.The companies are welcome to voice their response through six differentiatedtechniques: 1) selling utilization of product rather than ownership 2) helping customers in their reselling desire 3) by utilizing the unexploited resources 4) providing repairs and maintenance services 5) using collaborative consumption to target new type of customers 6) by developing new business structures enabled by joint cooperation

PUBLICATION DATE: January 01, 2015 PRODUCT #: SMR512-HCB-ENG

This is just an excerpt. This case is about GLOBAL BUSINESS

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