National Public Broadcasting Harvard Case Solution & Analysis

Bob Williams, CEO of National Public Broadcasting (NPB) considers unsolicited offer to buy the company in early spring 2006. The company is a media representative for the underwriting of public television and radio across the United States. When Mr. Williams and his wife, Linda Williams began the BNP in 1996, they imagined that it will grow rapidly and be acquired by larger media representation firm for several years. But the thing was harder than they expected with slower growth and less interest from strategic buyers and, as a result, Mr. Williams ran NPB so far. Unsolicited proposal gave Williams and their partners the potential to realize significant cash for the business. The case examines the impact on sales of ownership decisions that were made when the NPB was formed and the complexity of the sales process for small businesses. "Hide
by Richard S. Ruback, Royce Yudkoff Source: Harvard Business School 6 pages. Publication Date: January 4, 2011. Prod. #: 211058-PDF-ENG

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