Nalli Silk Sarees (A) Harvard Case Solution & Analysis

This 83-year old company had enjoyed remarkable growth with a $95 million employee turnover, a 22 store retail footprint, and had outdone its competitors by being the sole player in its section to truly have a national existence.

Nalli Silk Sarees (A) Case Study Solution

The company constructed its unique national brand by emphasizing customer centric practices, innovation, quality and truthfulness on the other side of the shop 's retail businesses. In the year 2011, along with altering dynamics in Indian apparel marketplace, the company started to face intense competition from small and big Indian and foreign retailers. The company's chairman, Dr. NalliKuppusamy Chetty, declared a $25 million growth plan and proposed the launch of 12 new stores over a period of two years. This case focuses on the company's pricing strategy, merchandising process and product assortments to support its own competitiveness and general customer experience.

PUBLICATION DATE: July 09, 2012 PRODUCT #: 113004-HCB-ENG

This is just an excerpt. This case is about FINANCE & ACCOUNTING

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