Moving Beyond a Website Case Study Help
For a Government agency, it is very important to develop a strategy that can move it beyond its website. That is where a PESTLE analysis, case study and financial analysis can come into play. These steps can help you to understand the forces that are at play in your organization. And you can then make appropriate recommendations to improve your digital services.
Problem Statement
A brief look at the history of the government of the UK revealed a number of curious quirks. The central government was a hive of activity, with a plethora of departments and agencies, whose responsibilities spanned the gamut. Unlike other bureaus of government, the UK Government Digital Service was an autonomous organisation that possessed its own set of metrics, akin to a startup company. This nimble organisation encapsulated some of the most notable movers and shakes in the department, in addition to the usual suspects. As such, it was the perfect time to experiment with the latest and greatest in tech. Consequently, a plethora of digital wizards were tapped to ensure smooth sailing. In turn, the organisation was able to implement one of the biggest digital upgrades in UK telephony. Specifically, a complete overhaul of the nation's voicemail system, which had been in operation for well over a decade. During this transition, the organisation also managed to rewrite the government's entire IT strategy in an effort to boost morale and keep costs to a bare bones.
Case Study Solution
In a case study, the UK Government Digital Service Moving Beyond a Website was a challenge that was explored by Harvard Business School. The case study was written by David Eaves and Daniel Goldberg.
There were several issues that the case study examined. One of the main points was how an organization can use its resources to compete in a changing environment. This would help the organization determine its strengths and weaknesses.
To be truly digital, an organization needs to fundamentally change its services. However, there are some steps an organization can take to make sure it's compatible with the technologies it will need.
A SWOT analysis is one of the tools that companies can use to determine their capabilities. This involves examining internal and external factors.
Another tool an organization can use is PESTLE. Using this method, organizations can determine their resources, the value they offer, and their competitive edge.
Finally, another tool an organization can utilize is financial analysis. By examining the relationship between the items on its balance sheet, the organization can better assess its finances. For instance, if the company is experiencing foreign exchange exposure, then its marketing strategy and product offerings are likely to be affected.
These factors should be considered by the organization to avoid making decisions that may harm its bottom line. For example, if the organization has a strong presence in the United Kingdom, then it will want to make sure that its business models are well-suited for the country's laws and regulations.
Porters Five Forces
Porters Five Forces is a model used by businesses to analyze the competitive landscape of a market or industry. It is also used as a tool to identify opportunities and threats. The model includes five forces, which include generic competitive strategies, bargaining power of customers and suppliers, and two vertical competition forces.
These forces affect the ability of a company to serve its customer and make profit. Knowing the level of competition in a particular industry is important to business survival.
If an industry has a high concentration ratio, it means that consumers can easily switch to lower-cost alternatives. Conversely, if an industry is a niche, it may be hard to attract new entrants.
In order to assess the intensity of competition in a marketplace, Porter's Five Forces examines the number of competitors, as well as their capabilities. These factors help businesses evaluate the market's attractiveness and profitability.
The model also considers the threat posed by substitute products. As a rule, a highly competitive industry is less profitable, while a less competitive industry has higher profits.
For example, Nike, a manufacturer of athletic apparel, uses technology and manufacturing advancements to its advantage. But its profitability is not immune from economic downturns. Similarly, Under Armour faces intense competition from Adidas. And in the Aerospace niche, SpaceX may become a major competitor in the years to come.
Porter's five forces model can be applied to industries of all sizes. Whether a firm is in a niche or a global market, the model can provide information on the industry's strengths and weaknesses.
PESTLE Analysis
PESTLE Analysis is an important tool for business strategists. It helps them assess their macro environment by identifying opportunities and threats. This can be useful when planning for a new product or market. The PESTLE framework considers technological advancements, infrastructure, and other aspects of a region.
PESTLE analysis is not only useful for determining how a company can improve its performance, but it also helps managers anticipate possible threats. For instance, a company that makes gymwear may use PESTLE analysis to evaluate the potential for its product in an overseas market.
Similarly, PESTLE can help a company determine the feasibility of its in-house delivery model. If the model is deemed unsustainable, it may be time to develop a case for change.
The United Kingdom is home to a multicultural population, which means it has different cultural and religious values. As a result, businesses have developed products to cater to these beliefs. There are also differences in legislation and regulations between countries, which can affect firms.
The UK is a constitutional monarchy. Currently, the government is negotiating new trade deals with many countries. These changes could have a negative impact on firms. In addition, political and macro-economic conditions can impact a company's strategic planning.
PESTLE is a versatile analytical method, and managers have used it for decades. To perform the analysis, you will need plenty of data. Some factors may be more valuable than others.
Financial Analysis
The Government Digital Service (GDS) is a Cabinet Office department tasked with advising government departments on the most effective and efficient ways to deliver their services to the public. They're responsible for best practice guidance, identifying needs for common services and tools, and promoting digital innovation. With over 500 staff in the UK and an estimated total budget of around PS58 million last year, the GDS has plenty to occupy its time.
In May 2021, the GDS released its most ambitious plan yet, which covered the gamut from improving data management to reducing the number of vacancies. It is not hard to see why the government wants to be at the forefront of digital transformation.
The Government Digital Service is no stranger to the public eye. It was founded in 2011 by Mike Bracken, who has worked in the public and private sectors for some time. His most recent role was as the eponymous director of the GDS. He also founded Public Digital, a consultancy firm that specializes in helping organisations in the public and private sectors transform their online presences.
The GDS is also home to the government's largest data center, which contains data from hundreds of organisations. Data and analytics are a key part of the service's mission, as they help governments make better decisions. This is no different from the company's work on making the internet more open and accessible.
Recommendations
The UK Government Digital Service is moving beyond a website and into a new organisational structure. It is exploring new opportunities and developing new services.
In its strategy, the Cabinet Office promises improved collaboration between government departments and increased user accessibility. It also claims that saving PS1 billion could be realized through a shift from ineffective technology to more efficient processes.
According to the Central Digital and Data Office, the UK has lagged behind in digital offerings. They are focusing on two areas: improving digital expertise and upskilling senior civil servants.
The government digital strategy is an ambitious statement of intent. But industry observers are less than enthusiastic about the plan. While the Cabinet Office's goal is to make civil servants more skilled in the digital world, recent commitments to axe 91,000 civil service jobs appear to be counterproductive.
GDS has done a lot to promote new approaches, but it hasn't yet delivered on its promise to reduce costs and provide more change to meet people's needs. A good example is its partnership with Thoughtworks to build 11 different projects.
Nevertheless, there is still much work to be done to create a successful digital government service. It will need to be inspired by citizens' demands for improved public services. And it will need to be infused with a digital economy.
One key area of improvement will be a common data marketplace that makes all government data assets available to users. Currently, most services' existing login solutions are operated in departmental silos. This leads to confusing systems and potential for fraud.
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