Millipore New Product Commercialization: Tale of Two New Products Harvard Case Solution & Analysis

Millipore, a world leader in separation technology, is in the process of launching two new key products: a liquid chromatography / mass spectrometer and other viral membrane separation. The case documents the product development and commercialization activities undertaken by the company. "Hide
by V. Kasturi Rangan, Kevin Bartus Source: Harvard Business School 24 pages. Publication Date: July 13, 1993. Prod. #: 594010-PDF-ENG

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