In 1992, President MEM (producer of personal care products, including men's fragrances) is considered redistribution field sales efforts and policy changes in sales compensation. Any changes, and you must consider the context of strategic decisions on English Leather, the main product line of the company. The case provides data on consumer behavior and attitudes in the product category, as well as information on how changes in competition and distribution channels affect the brand. "Hide
by Frank V. Cespedes, Laura Goode Source: Harvard Business School 27 pages. Publication Date: September 28, 1992. Prod. #: 593035-PDF-ENG
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