Emirates Airline Harvard Case Solution & Analysis


            Emirates was established 25 years ago and grew to become the third largest global airline. In 1985, the Dubai government established the Airline with just two aircraft. Emirates is famous for its services globally. Emirates is famous for having employees from different nationalities and also excellent services from its staff. There were around 23 routes added in the year 2012 and 2013. The capacity growth was expected to grow by 18.4% in the year 2013. It was made possible by the deliveries of aircrafts which included the Airbus A380 flying to over 20 destinations. With the increasing demands of the aviation industries and the customers, Emirates cope with the challenges via its best fleet of the aircrafts. Recently Emirates integrated 41 A380s into its fleet, whereas, another 99 were scheduled to be included in the fleet of Emirates in the upcoming years.

            In 1980’s the Middle East region was dominated by the Gulf Air. There was a regional carrier at that time which was being supported by different States like Bahrain, Oman, Qatar and the emirates of Abu Dhabi. The European carriers dominated the region whereas, the market was small and Gulf Air had a good market share in the Middle East. The leader of Dubai felt the need of new airline when Dubai faced allegations by Air Service in 1985. The experience of local airline was very minimal and they required sources for increasing the aid in services due to low experience.

            Emirates Airlines is one of the fastest growing airlines and also considered to be the fifth most profitable airline in the world. It has been growing with a blinding pace and it grew by more than 20% since the last 17 years. The profit of Emirates was above $10 billion in the year 2013. If we look at the profits trend from 2010 to 2013, the profit in 2010 was very high and it was estimated to be around $19 billion, but in 2011 the profits seemed to decline and it was around $10 billion. Similarly, the same happened in 2012.

Case Analysis

PEST Analysis of Emirates Airline

            PEST analysis is very important for identifying the macro-environmental factors and for improving the performance of the company.


            The political factor is very important for any company and the performance of the company depends on the political factor. The political situation influences the aviation industry. Hence, the political factor is important and it should not be ignored. The airline industry is normally affected by the political situations such as wars and terrorism. The terrorist activities in the world normally causes the airline industry to set back and face many problems. The terrorism activities like USA (11 September), UK, Qatar, Syria and Lebanon made the regions unattractive for the tourists and travelers. Thus, this resulted in the reduction of the passenger traffic. Which is not good for the airline industries.

            The instability in the political affects the airline business and hence the different unstable activities affected the business activities between airlines in the Middle East and the world and facing difficulty in joining the international joint ventures with the airlines such as American Airlines and others.


            The economic factor is very important for success of any airline. For successful business in the airline industry the airline should be supported with the latest and modern airports. The airports which meet the customer’s requirements. For instance, UAE is taking initiatives for developing the airports in Abu Dhabi and Dubai. UAE invested around DH 71 billion in the extension and development of its airports over the coming 20 years.

            The reason behind developing the airports is that the development enhances the economy, being independent on the oil revenues and switching more towards tourism. The UAE has recently developed itself for increasing the development in Dubai and Abu Dhabi. This is for the reason to increase the tourism in UAE and business ventures with international companies. Furthermore, the increase in tourism means an increase in passengers from the airlines.


            The number of tourists, the world population and educated people are some of the major social factors. The population is increasing globally, the population of UAE is estimated to be 3,754,000 people in 2002 and it was increased to 4,320,000 in 2004........................

Emirates Airline Case Study Solution Commentary

This is a case study analysis on Emirates Airline and how it can benefit the UAE. This article will help you get an idea of what is involved with Dubai and other Dubai emirates. There are three different levels of analysis which need to be analyzed and understood; The Level of the Case Study, the Level of the Presenter and the Third Level of Analysis which is to understand the Mentality of the Case Study Analysis.

In the first level of analysis, there is The Case Study. The Case Study has a very definite nature and outcome, which can be dependent on the viewers thinking. The Results of this Case Study Analysis can also have a direct affect on the UAE leadership as it is a persuasive case study.

In the second level of analysis, there is the Level of the Presenter. At this level, the presenter, i.e. the Emirati citizens present at the conference, is the actual presenter. The content of the presentation can only be influenced by the audience opinion.

The third and final analysis is the Mentality of the Case Study. As we all know that this case study depends on the Mentality of the presenter. He can either push or pull the audience towards one of two options or they can actually support the presenter's claims in the case study.

Here are some of the insights from the Case Study Analysis of Emirates Airline. The results of the Case Study Analysis on Emirates Airline can be to some extent dependent on the general outlook of the audience. Emirates Airline has been involved in more than 1000 successful operations and it is also connected to a number of international airports.

The Case Study Analysis on Emirates Airline did a better job when the UAE Airline management were consulted for the case study. The CEO of Emirates Airline has a very good reputation and he is in a position to persuade the audience as well as present his claims. Emirates Airline is also connected to a number of international airports.

In the case study on Emirates Airline, the Case Study Analysis of PESTLE Analysis. This will benefit the future of the organization in a big way. This can also provide the audience with a stronger analytical capability that can help them to give a better insight in the data provided.

Another case study analysis on Emirates Airline on the Level of the Presenter. Again the presenter is the presenter and he can influence the audience directly. However, the Mentality of the case study will depend on the audience's opinion.

This analysis was done on the Level of the Case Study and here we can clearly understand that the Case Study provides an excellent opportunity for the audience to get a clear understanding of the approach. This case study also provides the audience with a strong analytical capability that will help them to give a better insight in the data provided. In this case study, the Mentality of the Case Study is to provide the audience with an analysis and understanding on both the front sides.

In conclusion, here are some of the insights from the Case Study Analysis of Emirates Airline. We can clearly understand that the Level of the Case Study is to provide an understanding of the approach that can give the audience with an analysis and understanding on both the front sides.

This analysis will also provide the audience with a clear understanding of the approach that can help them to give a better insight in the data provided. If the audience has a strong analytical capability and they are willing to make a difference by providing a better insight in the data provided, then they can also gain the benefits of the PESTLE Analysis.

Emirates Airline is a strategic partner of Airlines Alliance. It is the second largest airline in the world and it is a symbol of the rising power of the Emirates Airlines. This case study analysis is a valuable lesson in how to help the audience in making a difference.

Emirates Airline Case Analysis

As a passenger of Emirates Airline, you will want to understand all of the factors that affect your life. A good way to start is by reading the Emirates Airline Case Solution. This case study analyzes what causes issues and challenges for travelers traveling on Emirates Airline flights.

In this case study, you will learn the four key aspects of a PESTLE ANALYSIS. These include PESTLE POSITIONS, PESTLE POSING, PESTLE POSING TOGGLE, and PESTLE TOGGLE. You will also learn how to identify an Emirates Airline problem within each of these 4 areas.

An Emirates Airline pilot, Col. Wong has designed a special PESTLE Analysis. The four areas that are analyzed in this Pilot analysis include operational aspects. These include the management of passengers' tickets, operations at the boarding gate, the operation of passenger's transfers, and the training of pilots.

Another aspect that you will learn in the Emirates Airline Case Solution is PESTLE ASYMPSIA. This includes the need to document each task to be performed. You will also learn the role of PESTLE EVIDENCE in any Emirates Airline case.

The last aspect that you will learn in the Emirates Airline Case Solution is PESTLE LOGIC. This includes the role of PESTLE EVIDENCE in defining each line of action and the use of PESTLE LOGIC in the selection process. This will help you in identifying a problem, and determining how to resolve it.

Before you begin, you should be sure that you have read the Emirates Airline Case Solution thoroughly. If you have not read it before, read it now. It will help you when you are studying this case study.

In this case study, the first thing that you will learn is that Emirates Airline management is focusing on the service they provide their customers. You will learn that they have worked very hard to become a "first class airline". This is a goal that Emirates Airline is working to achieve.

When you have finished the Emirates Airline Case Solution, you will learn how to identify problems before they become a problem. This includes the use of PESTLE EVIDENCE, PESTLE POSITIONS, PESTLE POSING, and PESTLE TOGGLE. This is another goal that Emirates Airline is working towards.

After you have completed the Emirates Airline Case Solution, you will be able to identify the reason for the issues that have been faced by Emirates Airline customers. They will discuss how they handled those problems. You will also learn how the challenges were solved, and how the issues were addressed.

In the final section of the Emirates Airline Case Solution, you will learn the problem-solving method that Emirates Airline has used to solve their problems. You will learn how Emirates Airline used a PESTLE METHODOLOGY, a PESTLE ANALYSIS, and a PESTLE TASK FRAMEWORK. These three techniques are used in order to determine how the problems were handled.

When you have finished the Emirates Airline Case Solution, you will be able to review the whole process and determine the real results. You will also learn the causes for the problems and how Emirates Airline is working to overcome them. With this information, you will be able to identify the main problem areas that are causing problems for Emirates Airline passengers, and find ways to address them.

This case study is one of many that you can study to become an Emirates Airline consultant. This is a comprehensive guide to help you understand the basic concepts used in this case study.

Emirates Airline SWOT Analysis

The SWOT Analysis by a leading international aviation consultant and expert of aviation cases will create a unique and colorful background for your Emirates Airline Case Study. The SWOT analysis can be used to attract business on the Emirates airline, which in turn can help you gain a leading position in the world.

Another key strategy to consider in your Emirates Airline Case Study is the event that has triggered the increasing customer acceptance of Emirates. Emirates' long-standing relationship with Qatar Airlines will show up on your SWOT analysis. This might also mean that Emirates is facing a critical problem in the future and therefore needs to conduct research and find out more about the customer relations and customer sentiments towards Emirates airline.

Another avenue to consider in your Emirates Airline Case Study is the airline's ongoing maintenance activities. The reason why most airlines find it easier to improve their fleet maintenance and hire new personnel instead of improving the current level of service provided is that the airline has a substantial amount of customer satisfaction. Hence the airline has to continuously work towards increasing their level of customer satisfaction.

The third element that must be taken into consideration in your Emirates Airline Case Study is the airline's marketing strategy. It can be a bit hard to assess the success of Emirates marketing strategy because all that is done is to have the right messages that are relevant to the target market. Emirates marketing strategy is definitely not getting new customers in mind and instead just spreading the word about Emirates.

One of the best tools that you can use in your Emirates Airline Case Study is the use of an automated tool called SWOT Analysis. You can use this tool for looking at the risks and opportunities that are involved in your business model. It will then give you the exposure needed to make your business model successful.

Ifyou have found the risk level to be too high then this will be a good idea to remove the risk by conducting more tests on the product. If you can identify the risk and get rid of it then you will never be able to find a good customer. For this reason, you should always take the time to remove the risk that you see.

You can also conduct a SWOT Analysis to identify the risks associated with any new business opportunities or acquisitions by Emirates. This is also true if you are trying to change your approach by adding a new product or service.

In a proper Emirates Airline Case Study, a major feature that should be looked at is the customer satisfaction levels. A SWOT analysis will help you analyze the customer satisfaction that you should look at in your case study.

What are the customer satisfaction issues? Many people might look at customer satisfaction as a hidden risk and this risk is made up of three elements: the perception of customer dissatisfaction, the risk of customer dissatisfaction, and the business risk associated with the perceived dissatisfaction.

The first step in the prevention of customer satisfaction is by making sure that the perception of customer dissatisfaction is neutralized. To do this, you can assess your company to see what customers perceive to be their ideal travel experience. You will then be able to create a new product and style of service that will create a better customer experience.

There are many ways to increase customer satisfaction and you can hire new employees that are motivated to enhance customer satisfaction. All of this will be part of the customer satisfaction, but there is one element that is not talked about when determining a customer satisfaction rate and that is the business risk.

This is a business risk that is related to the airline's ability to make a profit and cover the risk that is involved in running a business. A SWOT analysis will make this risk simple to identify because it will show you the problem areas that are affecting your business. and it will highlight the things that you need to address to lower the business risk of running an airline business.


This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.

Share This


Save Up To




Register now and save up to 30%.