Measuring Integration Case Study Solution
Social Media listening strategies
Brand health
It is very important in taking the brand to the next level of success. It is very important to understand the public insights and to transform your strategies in such a way that will attract the public. It is very important to listen the entire public specifications before the execution.
Industry Insights
Social listening helps the brand to pick up the industry’s insights before they become the trends. By understanding the complete environment of your industry; you will help your brand in having better insights regardless of the fact that whetherits related to the products reposition or the general structures.
Industry insights can be analyzed by keeping an eye on everything that may impact your brand. The social and political factors, the consequent meetings can be another greater factor in analyzing the industrial insights.
For example; the e-Sport industry, which is consistently looking for big streamers or games to add to their armaments.
Competitive Analysis
Social media listening is very important in inhibiting the competitive environment for the brand. It will help the brand by looking into the content shared by the audience and in understanding what the customer wants so that it will help the brand to create better products and to come up with advanced solutions.
Campaign Analysis
In order to promote several campaigns of your products; it is very important to check the results of the already existing campaigns. Social media listening will help the one in finding out how much audience were engaged in your campaign, identifying the audience’s specific point of view, and then taking proper notes before launching any new campaign.
Event Monitoring
Social media listening will help the brand in monitoring its specific event structures, which will lead the brand towardshaving better insights in future, through the audience’s responses and figuring.
Inference
Social media listening is the great tool for understanding the customer’s need and requirements. After spending the time in listening; it is important to transform your strategy in a way that would be desirable for the audience.
Applications of strategic consistency triangle
Source; Text book
The consistency triangle is a good structure of analyzing the facts that how the brands’ messages are related to each other. It exists when the brand does what it says by the customers’ perspective and the facts that what the brand says isn’t necessarily reinforced by other perspectives.
This triangle consists of three factors:
“Say”: these are MC messages that set expectations.
“Do”: These are the messages that are delivered by the company’s product and service message. They are conveyed by the actual performance of the product, cost and convenience of the product and the supporting brands.
“Confirm”: these are the messages from other people who either criticize or support the brand by praising it.
These factors are very important in leading the brand’s overall environment and its success.
The opinion of the audience is very important for the brand when dealing with uncertainty issues and for generating higher profit. Brands should transform themselves in a way that is wished by their customers, specifically in order to hold a safe place in the market.
Applications of the Consistency Model
Shaping the brand perception
Brand’s consistency has significant importance in shaping the perception regarding itself. It can be easily achieved by introducing the key messages alongside the brand’s consistent element.
Evoking positive emotions
Brand consistency will help the brand in promoting positive emotions and building positive customer-brand relationships. It will help the audience in catching those positive vibes by your brand. This will help the audience in being contented with your company and will help them in buyingyour products more comfortably and trustfully.
Building Trust and loyalty
The consistency model will help the brands in building the trust and loyalty among their customer. Let’s take the example of Coca-Cola, which is a globally recognized brand. No one knowswhat the bottle of each Coca-Cola tastes, but it is the brand consistency that ensures the buyer that it is always the same.
Brand consistency is the basic representation of the customer experience.
Differentiating your brand
Brand consistency is a very important key factor in differentiating the brands from one another.
Brand consistency can also be known as the difference between earning a customer’s business and losing the business to the competition. It is very important to differentiate your brand from the existing competitive brands in order to have a unique position in the market. Brand consistency will help the brand-sin achieving immunity in the market and in getting the customer’s attention.
Recommendations
Through several factors and benefits that took place due to the consistency triangle; it is highly recommended to the companies to use this frame work in order to achieve an improvement for their future purposes. As consistency model is helpful in analyzing the audience’s preferences regarding the products of a company; it is very important for the companies to review the audience’s requirements and their preferences regarding a particular product so that in future; the company would follow the procedure and develop its frame work in such a manner that would lead them towards the achievement of lifetime success...............................
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