Measure of Delight: The Pursuit of Quality at AT&T Universal Card Services (A) Harvard Case Solution & Analysis

AT & T in the Universal Services Card (UCS) has been extremely successful during its short life. Aims to improve the quality of service and customer satisfaction, superior quality officer Rob Davies and his team designed and quality in place an unusual system of measurement and compensation on the basis of more than 100 Performance indicators are monitored and transmitted to the day. "Hide
by Roy D. Shapiro, Michael D. Watkins, Susan Rosegrant Source: Harvard Business School 23 pages. Publication Date: October 25, 1993. Prod. #: 694047-PDF-ENG

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