Describes McCaw Cellular Communications, Inc's competitive position in 1990. McCaw is the largest mobile phone service company in the United States. He is faced with the problems of scientific and technological progress and the development of strategies in the industry with a very uncertain future. Focused on strategic investments in one of the two new technologies to the switches. Raises the general question of how one chooses between two uncertain technologies. The tension arises because of the potential benefits of the pioneers of the network effects of the currently available technologies, and the promise of advanced technology will soon be available. "Hide
by Elizabeth Olmsted Teisberg Source: Harvard Business School 21 pages. Publication date: April 17, 1991. Prod. # 391 171-PDF-ENG
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