Weirton Steel, has just recently completed the transition to an employee-owned operation, faced with ambiguous future. The President shall prepare a quarterly report of the letter to its employees / shareholders explaining the company's performance in the previous quarter, its value as a new uptrend, and the need for heavy capital expenditure to keep Weirton profitable in the coming years. This letter is to train students to pass the mixed messages: it looks good, excellent, but real obstacles lie directly ahead. This message is to both inform and motivate, guide and congratulate the audience of employees / shareholders. "Hide
by Gary Shaw, Gregory Roux Source: Darden School of Business 14 pages. Publication date: April 15, 1991. Prod. #: UV0220-PDF-ENG
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