Jean-Claude Biver & The Relaunch Of Hublot (A) Harvard Case Solution & Analysis

IMD-5-0739 © 2008
Turpin, Dominique

In the early 2005, Jean-Claude Biver, the novel CEO of Hublot, a top Swiss watch manufacturer, had to consider a fresh strategy to eradicate the company’s financial losses and revitalize a brand that is declining. With a turnover of about US$ 26 million, Hublot had lost US$ 2.6 million over the past 12 months as some adversaries had quickly copied some of the brand’s exceptional features in their own products. Growth strategy, learning objectives: Marketing strategy, turn around.

Subjects: Marketing strategy; Turnaround; Growth strategy
Settings: Worldwide; Watch; Mid-sized; 2005-2008

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