Marketing HBS Case Solutions

Casper Sleep Inc.: Marketing the “One Perfect Mattress for Everyone” Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: September 27, 2016 This was the subject of a discussion started in spring 2013 amongst Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The 4 satisfied as participants […]

The Case of Synthroid (A), Spanish Version Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: October 10, 2016 Due to the fact that Synthroid was established and presented prior to FDA guidelines and medicine requirements of identity were totally developed, it was tough for rivals to get […]

Jeff Smulyan and NextRadio: Mobilizing a Company and an Industry Case Solution This is just an excerpt. This case is about  INNOVATION & ENTREPRENEURSHIP PUBLICATION DATE: October 12, 2016 Knowledgable radio business owner Jeff Smulyan discovers a chance to embed FM-capable chips into United States mobile phones, making it possible for users to pay attention […]

Innovating Beyond Ochsner Case Solution This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP PUBLICATION DATE: October 14, 2016 The Ochsner Health System has actually established an exclusive software application device developed to deal with high blood pressure. Constructed into the system’s digital medical records, the Hypertension Digital Medicine program permits clients to […]

Hope Blooms: Marketing a Social Enterprise after Dragons’ Den Case Solution This is just an excerpt. This case is about SALES & MARKETING PUBLICATION DATE: October 07, 2016 Hope Blooms was a social enterprise based out of Halifax, Nova Scotia, that developed its own garden fruit and vegetables and made and offered a line of herb […]