Renova Toilet Paper: Escaping the Commoditization Trap (Abridged Version) 

Renova Toilet Paper: Escaping the Commoditization Trap (Abridged Version)  Case Solution Abstract: Renova, a Portuguese commode paper maker, is fighting to make it through in a stagnant, commoditised market controlled by personal labels and worldwide giants. To grow and stay independent, CEO Paulo Pereira da Silva is thinking about 3 choices: 1) cost competitors, 2) […]

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category Award winner Prize Winner 

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category Award winner Prize Winner  Case Solution Abstract: Renova, a Portuguese toilet paper maker, is fighting to endure in a stagnant, commoditised sector controlled by personal labels and worldwide giants. To increase and stay independent, CEO Paulo Pereira da Silva is thinking about 3 choices: 1) personal […]

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (French) French 

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (French) French Case Solution Abstract: Renova, fabricant portugais de papier toilette, se bat put survivre dans un marché banalisé et stagnant dominé par les géants mondiaux et les marques de distributeurs. Put grandir et rester indépendant, le PDG Paulo Pereira da Silva envisage trois choices: 1/ la […]

Patient Access to Rencell in China 

Patient Access to Rencell in China Case Solution Abstract: Rencell is a targeted treatment versus metastatic kidney cell cancer, which considerably extends disease-free survival. Rencell’s worldwide wholesale cost of $1,000 for one month of treatment makes the drug unaffordable for lots of clients in China. What prices method should Axios International, a health care consultancy, advise […]

Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris Award winner Prize Winner 

Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at L’Oréal Paris Award winner Prize Winner  Case Solution Abstract: The case concentrates on an ingenious social networks method by L’Oréal Paris to “pay attention” to customers, then establish an item to satisfy customer requirements and sector it. The business associate with […]

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