Dollar Thrifty Automotive Group: Online Discounting Harvard Case Solution & Analysis

Dollar Thrifty Automotive Group (DTAG) is considering bidding guarantee, to encourage consumers to use their website. Students will analyze the break-even point and the overall simulation table. This is an abridged version of the Internet Low Price Guarantee -. Dollar.com, product # 9B04E016 «Hide
by Chris K. Anderson, Benjamin Marcus Source: Richard Ivey School of Business Foundation 4 pages. Publication Date: June 14, 2005. Prod. #: 905E08-PDF-ENG

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Dollar Thrifty Automotive Group: Online Discounting

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