KTM has been one of the leading motorcycle sport in Austria, with sales internationally. In 2005, the company is considering expanding into all-terrain vehicles (ATV), a market that is experiencing a mid-to high double-digit sales growth and healthy operating margins.
ktm case study solution
There were several options open to enter the market KTM ATV, including internal development or acquisition of another firm with capabilities in conjunction with the manufacturer ATV. Chief Executive Officer should consider planting business-ATV with the core business of KTM, and the effects of different options on the ATV market is maintaining control of KTM, KTM objectives of growth and the effective use of ATV opportunity in an international context. "Hide
by Charlene Zietsma, Iris Fischlmayr, Rob Wong Source: Richard Ivey School of Business Foundation 19 pages. Publication Date: April 25, 2006. Prod. #: 906M60-PDF-ENG
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