Louis Vuitton: New Product Introduction Vs Product Case Study Solution
Therefore, to bring improvement’ in the alignment amongst the marketing and manufacturing of the product, several factors are under consideration. At first, considering the presented problem of out-of-stock in combination with the expected rates of growth; it is required by the organization to expand the manufacturing capacity on the basis of the expected growth rate across different regions of the entire fashion industry. Thereby, as discussed earlier, the organization should expand its workforce for efficient management of the operational processes of the organization. The increase in the number of workers will significantly result in increased production and inventory of products in the warehouses resulting in enhanced product availability in retail stores.
Additionally,improved product inventory enables the organization to be more responsive with increased demands in the sales seasons, such as holidays and the provision of opportunity to sustain the focus on the production of newly introduced products as the consumers’ satisfaction. Likewise, LV should also focus on decreasing the launch of new fashion lines in terms of avoiding disruptions of activities of manufacturing and supply chain as a result of changes in the process of manufacturing. On the other hand, for the improvement in the forecasting tools, the management of the organization must perform an accurate estimation of the future demand forspecified products with forecast every 4 to 5 months.Lastly, LV should continue the insourcing the production of leather goods and the use of dual sourcing strategy in order to purchase raw materials; the introduction of marketing tools will significantly assist the organization in interaction with consumers.
Appendices:
Appendix A –Business Units of Louis Vuitton
Appendix B – Recommendation
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