Cosmetics company L'Occitane-en-Provence to decide if this is the right time to go public, and if so, where to list. Firm may list on Euronext in Paris, near the company's headquarters in the south of France, one of the major exchanges in the U.S., or perhaps, in Asia, where most of the future growth of the company is not expected. Case provides an opportunity to discuss the benefits and costs of going public, including the assessment of the impact, and illustrates the choice faced by prospective companies IPO, which operates in the global setting. "Hide
by Bo Becker, Daniela Beyersdorfer, E. Scott Mayfield, Mayuka Yamazaki Source: Harvard Business School 20 pages. Publication Date: November 15, 2011. Prod. #: 212051-PDF-ENG
Related Case Solutions & Analyses:
Alumni Giving
Todovino: Can Your Rival Be Your Friend
American International Group – 2010
Fighting Malnutrition and Hunger in the Developing World
Pinnacle Ventures
Industrial Products AG Thailand (A)
Turnaround of Chris-Craft
BCPC Internet Strategy Team: Chris Berkowitz
Tastee Snax Cookie Company (B)
Dr. Laura Esserman (B)
