Internationalization of emergent marketplace multinationals is a recent phenomenon acquiring importance in the world economy. This foreign development of a new breed of companies has confronted established conjecture and observance in the field of global trade (Cuervo-Cazurra, 2007).
This informative article addresses the problem of whether or not there's something to learn from these emerging market businesses as well as their foreign growth.
Lessons Learned from Brazilian Multinationals’ Internationalization Strategies Case Solution
Our qualitative fieldwork implies that the route of these Brazilian multinationals is amorphous and emerges as a response to the opportunities they confront in the international markets. It looks as if all the four firms in our sample discussed a strong entrepreneurial spirit as well as a high motivation to expand their international businesses regardless of the obstacles and also the crisis they confronted.
Our research suggests that in terms of the lessons learned should supply valuable significance for multinational supervisors from other emerging markets by giving a better comprehension of Brazilian multinationals expand globally, deal with economic crisis, and manage relationships with foreign and local institutions.
PUBLICATION DATE: July 15, 2013 PRODUCT #: BH543-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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