Lance Johnstone: Developing 3000 North Broad Harvard Case Solution & Analysis

The case focuses on Lance Johnstone, a former NFL player who dabbled in real estate development during his playing career, and now, as a former player, is trying to continue the development of a 10-unit rental apartment building in a depressed area in Philadelphia, his hometown. The case represents the process of Johnston and his partner went to buy land, develop a construction budget and financing plan, and asks students to evaluate the long-term financial development and evaluation of the viability of the development plan and its potential profits. So, that ends with the change of the fundamental assumption - bank revoked and new bank loans is less than the original plan and construction budget came in much higher. Students must evaluate the plan and profit potential in the light of this new information. "Hide
by Michael J. Roberts, Nabil N. El-Hage Source: Harvard Business School 14 pages. Publication Date: February 14, 2008. Prod. #: 808126-PDF-ENG

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