The case represents the Krispy Kreme franchise system growth and reduction as a lesson for entrepreneurs running the company as the franchisor. Burton Cohen, a former senior vice president and chief franchise for McDonald's Corporation from 1980 to 1999, explains the strengths and weaknesses of the strategy franchise Krispy Kreme in the period from 1997 to 2006. Areas considered in the case include: Franchise agreements, accounting, volatility in stock estimates, the growth of franchise systems, franchise ownership, strategies, product distribution, and the Commissioner of growth. The case shows how Krispy Kreme began and how it was at the bottom. "Hide
by Burton D. Cohen, Julie Bennett, Johnny Bubb Source: Kellogg School Management 15 pages. Publication Date: 01 December 2009. Prod. #: KEL454-PDF-ENG
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