The case describes the tactical internationalization options of an electronic music service provider, KKBOX.com, based in Taiwan. KKBOX was the first digital music service provider that is independent rewarding in the world. There were several factors contributing to the profitability of KKBOX. Seeking growth, service internationalization has made KKBOX increase their involvement in international businesses accommodating its strategy, resources and construction.
The strategies included content established new service path, technology platform path or path. It was critical to prioritize to comprehend what was negotiable and what was core when going across boarders to establish a strong and sustainable brand of KKBOX though there were good reasons to pursue each one in depth.
PUBLICATION DATE: August 03, 2011 PRODUCT #: W11306-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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