This case concentrates on the competitive strategy of the number two management software company in China, Kingdee, as it competes with international firms that are major and UFIDA Oracle and SAP for standing in the Chinese marketplace.
A special focus is on its internal culture as it strives to grow fast with a very young non-Hokou-bearing staff in Shenzhen.
PUBLICATION DATE: January 03, 2011 PRODUCT #: TU0005-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
Related Case Solutions & Analyses:
Project Implementation
Mexico’s Economy, 2009
Halifax Port Authority and the Seaport Farmers’ Market
The Cheese and the Oligarchs: The Politics, the Media, and Israel’s Dream of a Start-Up Nation
Atera NYC (B): Food War Declared
Mobius Motors: Building an African Car
Traction Ventures – Part A
Goldman Sachs and Its Reputation
Acumen Fund and Embrace, From the Leading Edge of Social Venture Investing
Cain & Able Collection: Every Dog Has Its Day Spa
