Kansai Digital Phone: Zutto Gaining Japanese Loyalty Harvard Case Solution & Analysis

Ted Katagi, marketing strategy manager Kansai Digital Phone (KDP), the client uses the value of life as a key indicator of priority initiatives in the emergency plan to turn around the company. KDP is a regional telephone companies in Japan with a less than stellar performance. Katagi sent with an American partner, Airtouch (later Vodafone), to assemble a team to develop and implement a plan that improves the performance of the company. Katagi must quickly prioritize actions and then assess the expected economic effect. "Hide
on F. Asis Martinez-Jerez, James R. Dillon Source: Harvard Business School 15 pages. Publication Date: July 19, 2005. Prod. #: 106006-PDF-ENG

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