KaBloom Explodes on the Scene Harvard Case Solution & Analysis

David Hartstein Kabloom founded in 1998 with the financial support and encouragement of his partner, Thomas Stemberg, chairman and chief executive officer of Staples, Inc They wanted to increase the flower shop in the United States, changing the way Americans thought of buying flowers, and they sought to encourage U.S. consumers not to buy flowers only on special occasions, but as often as they bought bread and milk. In 1999, Inc Magazine named Kabloom "Hot Start-Up". However, almost three years and one recession later, Kabloom failed to live up to its forecast grossing $ 15 million in 2000. Kabloom early growth came to an end in 2001, with 34 stores. Ten of the company's stores were not very good, and their failure was the food in return another 22 stores. Hartstein chose franchising to better connect the stores to their respective areas and to reduce the high turnover at the store level, but new problems arose. He had to make a number of operational and structural decisions in 2005 after face additional challenges to the business. "Hide
by Gina Vega, David Hartstein, Beverly Kahn, Jafar Mann, Gail Sergenian, Colette Dumas Source: North American Case Research Association (NACRA) 17 pages. Publication Date: January 15, 2010. Prod. #: NA0064-PDF-ENG

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