Senior executives due to basic financial services is considered by sports sponsorship program and consider expanding it. Hancock is a corporate sponsor of the Boston Marathon and has the opportunity to sponsor the Bowl Sun (football). Key issues include the role of sports sponsorship and evaluation of the initiative Hancock image enhancement. "Hide
by Stephen A. Greyser, John L. Teopaco Source: Harvard Business School 30 pages. Publication Date: December 17, 1987. Prod. #: 588051-PDF-ENG
Related Case Solutions & Analyses:
Active Coatings Inc.: Challenges in Managing Product Development (A)
Wainwright Industries (A): Beyond the Baldrige
Philip Morris Companies Bill of Rights Sponsorship Program Responses
Ad Councils AIDS Campaign (A): Advertising Strategy
IBM Corp.: Make It Your Business (B)
Purchasing Consortium for the BMS Industry in Singapore
Wyoff and China-LuQuan: Negotiating a Joint Venture (B)
Aquarius Advertising Agency Case Solution
Bc2 Case Solution
Bgp Case Study Solution
