JH Men’s Apparel: Building a Brand in China Harvard Case Solution & Analysis

The president JH Men's Clothing, a men's apparel company in China, is considering the options available to his business in light of the price war commenced by his competitors that are duplicating his institution's sweater patterns and selling the jumpers at a lower price point.Several of his largest customers have demanded a price reduction to match the prices being provided by these adversaries. In the face of such fierce competition, the president realizes that the multiple choices available to his business boil down to a fundamental strategic choice between competing on the foundation of cost leadership or of a differentiated, branded product line. Begin implementing the strategy promptly and he needs to make a determination.


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