JetBlue Creating a Social Brand Harvard Case Solution & Analysis

JetBlue Creating a Social Brand Case Solution

For its human-centered marketing, JetBlue utilized YouTube to introduce numerous advertisements that talked to its brand identity through humor. These advertisements resonated with individuals throughout the nation, went viral, and brought in extensive limelights. JetBlue likewise developed for development, particularly through the principle of "quick stopping working," where concepts are attempted rapidly and inexpensively ($5,000 -$10,000), and they either be successful or stop working quick. If the concepts stop working, the business proceeds rapidly to something else. Among these concepts developed into among JetBlue's many ingenious and effective marketing promos ever.

By outlining JetBlue's results and failures, the case supplies trainees with an useful, real life example of the best ways to develop and grow a social brand.

JetBlue made a major error in 2007 that harmed the business's credibility. JetBlue aimed to run throughout a huge storm, however wound up keeping guests on airplanes on the tarmac for approximately 11 hours without extra food or water being provided to the airplanes. JetBlue's CEO set up an online apology, which had more than 400,000 views on YouTube and was the inspiration for the business to begin utilizing social networks on a large scale. JetBlue saw that consumers were answering back to the YouTube video in the remark area, which developed a scalable channel to have two-way interactions with clients.

JetBlue was resolving these concerns through human-centered marketing consisting of amusing YouTube videos, an organizational structure created for development, targeting client interaction utilizing social networks, and credibility and openness.

In 2012 the New York-based airline company JetBlue served 70 cities with 650 day-to-day flights. JetBlue prided itself on being an enjoyable, affordable airline company with premium customer support and popular features not discovered on other airline companies. However while it had faithful regular consumers, the larger public did not comprehend JetBlue had actually a distinguished item. Likewise, the business had a custom of dealing with everybody the exact same, which was a fundamental part of its brand identity, however lots of guests did not view JetBlue as a company airline company.

This is just an excerpt. This case is about Business

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