Jean-Claude Biver & the Relaunch of Hublot (B) Harvard Case Solution & Analysis

In late 2007, three years after taking office, Hublot CEO Jean-Claude Biver would be proud of the results he has achieved. Hublot watches sales were significantly increased and became a CHF 14 million profit at the end of fiscal year 2006. Beaver had more ambitious goals for the Hublot brand for 2007 and 2008. Its sales for 2008 was to reach CHF 200 million, a goal that many experts in the watch industry is seen as a stretch. "Hide
by Dominique Turpin Source: IMD 12 pages. Publication Date: December 31, 2008. Prod. #: IMD712-PDF-ENG

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