IMD-5-0740 © 2008
Turpin, Dominique
In later phase of 2007, three years succeeding the taking over as CEO of Hublot, Jean-Claude Biver could be proud of the results he had attained. Revenue of Hublot watches had grown appreciably and had turned into a CHF 14 million gain at the end of fiscal year 2006.
Jean-Claude Biver & The Relaunch Of Hublot (B) Case Study SolutionBiver had more ambitious aims for the Hublot brand for 2008 and 2007. His sales target for 2008 was to achieve CHF 200 million, an object that many watch specialists in the sector perceived as a stretch. Learning objectives: Advertising; Reversion, Innovation; Strategy; Distinction
Subjects: Marketing; Turnaround; Innovation; Strategy; Differentiation
Settings: Switzerland; World; Watch Industry; Mid-sized; 2004-2007
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