Its the Distribution Stupid Harvard Case Solution & Analysis

American distribution system dysfunctional, in favor of the interests of large retailers by manufacturers. Accustomed to working in this unbalanced system, U.S. officials believe that they have no choice but to hand over control of the distribution, placing it in the hands of megadistributors and for the most part, they are right. However, in high-growth emerging markets, distribution channels are still malleable, gives manufacturers the ability to adjust the mode of distribution is taking place. States that firms must set aside their dysfunctional patterns of work with distributors as they leave America and regain control of their products and operations in international markets. "Hide
by Andrew R. Thomas, Timothy J. Wilkinson Source: Business Horizons 10 pages. Publication Date: March 15, 2005. Prod. #: BH116-PDF-ENG

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