Interview with Zhang Ruimin CEO Haier Group Video Harvard Case Solution & Analysis

Zhang Ruimin, founder and CEO of Haier Group in China, have to decide whether to acquire Red Star Electric Appliance Co, insolvent local manufacturers of washing machines. Although, Haier, which should be one of the first global Chinese brand, has successfully turned the absence of other companies, giving their unique culture and style of management, it is not clear whether this approach will work on the Red Star. Both Haier and Red Star are "collective enterprise." Consider and culture of enterprise management, which have successfully adapted to the new, more open China's economy in 1990. "Hide
by Lynn Sharp Paine, Jennifer Benqing Gui Source: Video Supplement 15 pages. Publication Date: December 1, 1998. Prod. #: 399517-VID-ENG

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Interview with Zhang Ruimin CEO Haier Group Video

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