In July 2001, eight months after the release of the Intel Pentium 4 processor, the sales of the new product does not live up to expectations. This was due in large part to a significant decline in global markets after the recording chip demand in 1999 and early 2000. At the same time, Pentium III processor sales were not down as fast as expected, in fact, the production of desktop CPU Pentium III has accelerated in the second quarter of 2001 to meet demand. Intel faced with critical decisions about how to turn the situation to continue the transition to Pentium 4 processor success. "Hide
by Hau Lee, Feryal Erhun, Jay Hopman, Mary Murphy-Hoye, Paresh Rajwat Source: Stanford Graduate School of Business 19 pages. Publication Date: February 2, 2005. Prod. #: GS43-PDF-ENG
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