Inniskillin and the Globalization of Icewine Harvard Case Solution & Analysis

ASSESSMENT:

Ice wine is the most developing and well performing brand of the Vincor international. It is consumed as a dessert wine by the customers. The wine was produced through frozen grapes. The brand initially started out in Canada and very swiftly got the costumer recognition locally as it outperformed every other rival in the market. The company witnessed immense growth and operating margins and revenues due to this product.

It was due to this success of the brand domestically that the management and shareholders prompted to seek international markets. Ice wine was launched in the international markets in the late 90`s and in a very short time the brand witnessed immense benefits of it. Ice wine is the most popular, most expanded and the best performing wine of the industry.

SYMPTOMS:

The success of Ice wine in the developed markets such as Europe, U.S and few Asian countries illustrates the symptoms of its global success. It is a unique product in the wine industry. Although there are some rivals that are also producing replica products how ever the financial performance of the Ice wine in both the local and the international markets shows the signs of its dominance

ANALYSIS:

SWOT:

STRENGTHS:

The strength of the company is that it is the most well performing and one of the most well established brands globally. The high quality and taste of the products also account for the factor and this can be witnessed from the performances of Ice wine in the closely contested markets of U.S. and Europe.The brand has been successful in these markets and an exceptional growth of the company proves that the business was flourishing............

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