General Director of ING Direct (U.S.) must decide: (1) whether and how to coordinate the efforts of his organization's branding with its parent, ING Group, and (2) how quickly to business development. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by James L. Heskett Source: Harvard Business School 27 pages. Publication date: April 02, 2004. Prod. #: 804167-PDF-ENG
