INFORMATION FOR NEW LAUNCH OF I PHONE Harvard Case Solution & Analysis

INFORMATION FOR NEW LAUNCH OF I PHONE Case Study Solution

Technology Advancement:

This is the main information which will be required by the company for the launch of the new I Phone. To offer superior technology the company needs to analyze that what the company offered previously including the competitors offering with regard to technology. This will enable the company to further enhance the existing technology and launch more advanced technology in comparison with their competitors. For example technology like projection keyboard and night vision which are not introduced by any company prevailing in the industry will help the company to increase their product demand. Although providing advancement in existing technology will also enable the company to attract customers for new launch. Hence, collecting data regarding customer reactions towards technology advancement will help the company to predict future demand.

Privacy of Security:

The company should focus and research on phone users that how much they are concerned for their privacy and security. Collecting the data regarding how the customers are conscious about their privacy will enable the company to improve their privacy offering to ensure customer more security regarding their data which will further help the company to gauge increase in demand as well as how the company could attract more customers and increase the demand for their product by offering improved privacy of security.

Conclusion: 

The data regarding the information mentioned above will help the company to identify the gap which the users required to get attracted towards their new launch. This data will enable the company to gauge customer demand and how they are affected by the implementation of change through analyzing the above mentioned data. Therefore, obtaining and analyzing the data will help the company to forecast the pricing and demand of their new launch..............

 

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