Priceline.com: Name Your Own Price Harvard Case Solution & Analysis

Priceline.com is a new concept of setting a price shift from sellers to buyers. The company aims to use its patented process of ad units on behalf of demand prices to suppliers in many categories. This case focuses on its initial use in the aviation industry. "Hide
by Robert J. Dolan Source: Harvard Business School 12 pages. Publication Date: February 15, 2000. Prod. #: 500070-PDF-ENG

Priceline.com: Name Your Own Price Case Solution Other Similar Case Solutions like

Priceline.com: Name Your Own Price

Share This